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[/vc_column_text][vc_column_text]A lot of people have been asking us this lately. With the changes forced by the coronavirus epidemic, many event organisers have felt encouraged — or obliged — to explore the possibility of taking their trade fair activities online even further than they had done so far.

And many of them came to us to find out exactly how far “beyond the usual” they could push things.
“As far as you like” was our answer.

After years of working in the events industry, we have long been asking ourselves how technology could also support the exhibition side of trade fairs, congresses, conventions and shows. We know very well how the exhibition area is in many ways the heart of every event. Not only in financial terms, through the sale of space and the business opportunities it creates for sponsors and exhibitors, but also for the social, relational and engagement value it represents within any kind of event.

That is why we created a virtual exhibition area where you can have virtual stands open twenty-four hours a day, manage appointments and presentations online, run marketing and branding activities and even build forms of engagement through gaming to promote products and services. In short, a complete package of technology services designed to support the work of any exhibition area physically present within an event, a show or a trade fair, and to open it up further and further so that it can overcome the limits of time and space.

So you can imagine that we are not afraid to take one more step and remove the physical space altogether, taking the exhibition area entirely — and exclusively — online.[/vc_column_text][gem_quote custom_style=”1″ quote_color=”#08a7e1″]

We have already brought exhibitors inside virtual stands with no barriers: as attractive as physical ones and, on top of that, full of experiences, content, documents and in-depth material — virtually everything needed to create the best possible experience both for the people who have to run them (the sponsors) and for the audience who will visit them.

[/gem_quote][vc_column_text]Our exhibition space is already built around the experience that every event organiser wants to create for their investors and for their audience, both technically and visually.

What we have learned, and what we have turned into our daily practice, is also a secret we want to share with you here.[/vc_column_text][gem_quote custom_style=”1″ quote_color=”#08a7e1″]It is not only by creating a beautiful, eye-catching 3D or 2D environment, filled with renderings of dazzling, futuristic virtual stands, that we give the people we work with — exhibitors and attendees — genuinely satisfying tools. [/gem_quote][vc_column_text]For a virtual exhibition area to be a place of work and enjoyment that produces results for everyone involved, behind the glittering shop window there have to be tools for working, for taking part and for building relationships that genuinely support what people are interested in doing.

That is what really makes the difference.

This is why substance has to sit alongside the vision of the experience, which means practical tools that are secure and simple to manage. We will name only three, just to start the discussion.[/vc_column_text][vc_column_text]1. A stand management system that is effective and simple to run
The stand looks good and is full of enjoyable content you can browse as you please. All very nice, but if I want to talk to someone, how do I do it?
And on the other side, how do I manage a workable appointment diary that gives all my contacts enough room, when requests can reach me at any moment?
And again, how do I draw the audience towards my stand and towards what my products or services can offer?
For all of this and much more, the stand needs to be connected to a management system that is efficient, simple and reliable, and that allows you to:
– communicate with the audience, including push messages, to make offers and attract attention
– set and manage appointments in the best and most effective way, both for the people staffing the stand and for those visiting it
– keep the whole picture under control at all times, better than if you were physically there “on the stand”[/vc_column_text][vc_column_text]2. Seamless integration between on-site and online, and between online and online
The exhibition area delivers more, and delivers better, the more it is integrated with the rest of the activities the event has planned, whether on-site or online. Being able to offer activities alongside the official ones, to run branded spin-offs on specific themes or, more simply but no less effectively, to organise virtual or real cocktails and coffee breaks is what can really make the difference, including in business terms. And being able to do all of this simply and practically is priceless.[/vc_column_text][vc_column_text]3. Real time reporting that constantly monitors ROI
Business is business. Keeping a finger on the pulse, including on the return on the investment made, is essential for every sponsor. It therefore has to be one of the main concerns of anyone who organises events and wants to satisfy everyone they work with. That is why reporting is something we care about. Not an ornament, but a highly profitable tool.[/vc_column_text][vc_column_text]

It is no coincidence that these are the first three features we built into the SharEvent virtual exhibition area, and they are what has allowed us to make the difference so far. Once again, what paid off was starting from the concrete, everyday experience of the people who organise events for audiences that are increasingly demanding and sophisticated. Because for us it does not really matter whether your event is online, on-site, half online and half on-site, or online at times and on-site at others. What matters is that it is 100% memorable.

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Would you like to see our virtual trade fair in action? Click below to request a live demo.

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