Event name: Global Spine Congress 2026
Sector: Medical & scientific congress
Client: OIC Group Italy
Event type: International medical and scientific congress
Location: Istanbul
Dates: 27–30 May 2026
Attendees: 2,500
Solutions: Event app, interactive agenda, push notifications, gamification, sponsor & exhibitor area
Global Spine Congress 2026, promoted by the AO Foundation and organised by OIC Group Italy, took place in Istanbul from 27 to 30 May 2026, bringing together professionals, specialists, speakers and companies from the international medical and scientific community.
To support attendees throughout the congress, OIC Group Italy used SharEvent as the digital platform for the event app, communications, the scientific agenda, the sponsor area and engagement activities.
THE CONTEXT
- more than 1,900 registrations
- over 1,500 app downloads
- 1,100+ speakers
- 200+ scientific sessions
- 60+ sponsor and exhibitor companies
With a full programme, parallel sessions and a large exhibition area, it was essential to give attendees a digital tool that was simple, complete and always up to date.
THE CHALLENGE
The main challenge was making a complex scientific event easy to navigate, with a great deal of content, speakers, sponsors and moments of interaction.
OIC Group Italy needed a solution that could:
- centralise the programme, content and logistics information, and help attendees find their way between sessions and congress areas
- give sponsors and exhibitors real prominence
- send communications and push notifications in real time
- increase engagement through interactive tools
- offer a smooth, professional digital experience
At an international congress of this size, the app could not be merely an information tool: it had to be a genuine reference point for experiencing the event.
THE SOLUTION BUILT WITH SHAREVENT
SharEvent provided a custom event app, designed to accompany attendees and speakers through every day of the congress.
The solution included:
- personal access through a code sent by email
- an interactive scientific agenda
- a programme browsable by tag and category
- a dedicated speakers area
- exhibitor and sponsor listings
- venue maps
- news and updates
- push notifications
- messaging to interact with speakers
- real-time voting
- email campaigns
- data export
- built-in gamification
All the main congress content was gathered in a single digital environment, simple to consult and available on mobile.
A PERSONALISED EXPERIENCE FOR ATTENDEES
Every attendee received a personal code by email to access the sharevent.com.
Once logged in, users could consult the programme, explore the sessions, view the exhibitors, find their way around the venue and receive updates in real time.
The app let attendees experience the congress more independently, in a more organised and engaging way, cutting through the complexity of a very full agenda.
AGENDA, SPONSORS AND CONTENT ALWAYS WITHIN REACH
One of the central elements of the project was managing the scientific agenda.
With more than 200 sessions and over 1,100 speakers, it was essential to make the programme quick and orderly to consult.
Through the app, attendees could browse content by tag, category and theme, while speakers had access to their own dedicated agenda.
Sponsors and exhibitors were given prominence too, through dedicated sections, information pages and maps, making it easier for attendees and companies to interact.
Gamification and treasure hunt
To increase attendee engagement, a gamification mechanic based on a treasure hunt was built in.
During the congress, attendees could look for QR codes distributed around the event areas and at the Treasure Hunt Stations.
Scanning the codes through the app earned them points and entered them into the competition.
The questions were tied to the medical and scientific context of the congress and to the AO Foundation, turning the activity into an interactive, educational experience consistent with the content of the event.
Real-time communications and better operational control
With push notifications, news and email campaigns, OIC Group Italy was able to manage communications centrally and promptly.
The platform made it possible to share updates, operational information and relevant content directly with attendees, improving the quality of the experience and simplifying overall coordination.
- intuitive registration
- smooth entry
- centralised monitoring
- scalable visitor management
THE RESULTS
Using SharEvent made it possible to centralise the digital experience of Global Spine Congress 2026 in a single platform.
Attendees, speakers, sponsors and organisers could all rely on tools designed to simplify access to content, improve orientation and increase engagement across the congress days.
The combination of interactive agenda, push notifications, sponsor area, real-time voting and gamification helped make the experience smoother, more participatory and easier to reach.
Technology in the service of medical and scientific congresses
Global Spine Congress 2026 showed how a well-integrated digital platform can improve the running of a complex international congress.
With SharEvent, OIC Group Italy was able to offer a congress experience that was more orderly, more scalable and more engaging, while keeping the scientific content, the relationship with attendees and the value of the sponsors at the centre.