QR codes: three ways to save money, market your event and raise performance

QR codes have already taken up a lot of space in event planning because they have proved to be small, practical and powerful tools. But if you are already using them, are you making the most of everything they can do?
From vanity metrics to data-driven marketing: measuring what matters

We all know data matters in the events world. But how do you really measure what is useful and turn it into tools for planning and action? With the right tools, obviously — but a few tactics do not hurt either.
How to create live surveys and polls that are useful and fun

They are now an essential part of every event because they serve so many purposes, from measuring learning to gauging satisfaction, and they are enjoyable and engaging. How do you create, distribute and analyse them without losing your mind?
Is two better than one? Not in event management

Organising successful events means keeping many aspects in mind, but that does not mean you need as many tools.
Features, yes — but that is a different matter.
What will your next virtual trade fair look like?

Large or small, global or niche, your next virtual trade fair will be exactly as you want it and as your exhibitors and visitors want it. And it will certainly have two things.
Three ways to save time organising a webinar

Have you ever wondered how much time you could save organising your next webinar, and above all how? Here are our three tips, based on solid experience.
Do you know what your webinar is missing?

While it was the only option it was enough for it to work well, but now that the webinar competes for your attendees’ attention with plenty of other tools, how do you keep it competitive?
Three things you may not know you can ask of your event management software

Have you ever thought about it? Good event management software is not just a secure, high-performing tool — it can radically change your work and your colleagues’ work, taking it to a completely different level.
Gamification is a serious game

How we can use gamification in the events world to produce concrete results.
Do virtual trade fairs really exist?

A lot of people have been asking us lately. Driven by the changes forced by the coronavirus epidemic, many event organisers have found themselves prompted or…