Why and how to build engagement and social connection at events

Why are sociability and participation essential to an event not just in theory but in practice? And how do you create them efficiently and effectively? Three answers to each question, to use as a checklist for every event to come.
What makes a great event last: the Sanremo lesson

Or: three things you can learn from the Sanremo Festival if you are organising, or about to organise, a hybrid event.
Gamification is a serious game

How we can use gamification in the events world to produce concrete results.