Corporate event marketing: are you doing it well?
A checklist for attracting exhibitors, audiences and sponsors and creating successful events.
Three questions to ask before choosing event management software
In an ever more crowded landscape, finding the right answer can be difficult but not impossible. Especially if you start from the right questions.
Events and social media: promoting before, during and after
How to harness the power of social media for effective promotion, communication and engagement at events.
Artificial intelligence at events: where does our data end up?
Artificial intelligence is transforming event planning, but it also raises questions — such as those around collecting and processing data — that need care. So what should you do?
Event gamification in the age of artificial intelligence: how to use it well
The strategic use of games in the events world is essential for anyone who wants to create enthusiasm and engagement and produce results. How can we use gamification so that it is increasingly an asset and not a cost? And what can artificial intelligence contribute?
How to build engagement and participation at corporate events
If attention and participation are getting harder to create at corporate events, that does not mean it is impossible — quite the opposite: you just need the right ideas and the right tools.
What an event app is for if you organise MICE events
For years apps were the revolution of the events world.
Then they almost disappeared, the way gadgets go out of fashion.
We still think they are strategic assets, for at least three good reasons.
Why use an event app?
Anyone who thinks event apps are just gadgets is wrong
and is leaving a lot of money on the table.
From access control to the virtual concierge
What if your check-in and access control system, as well as being accurate, reliable and fast, became an attentive digital butler for every attendee at your next event?
Event marketing and promotion
How do you build a communication and promotion strategy for events that drives registrations and attendance?